Product Constellation Assignment   Below are the details for your Product Constellation assignment.   Overview   Product constellations are clusters of

Product Constellation Assignment  

Below are the details for your Product Constellation assignment.  

Overview  

Product constellations are clusters of  

complementary products, specific brands, and/or  

consumption activities. They are usually centered  

around a main purchase or major life stage event.  

The purpose of this assignment two-fold. First, you  

need to build a product constellation similar to the  

sample on the next page. Second, you need to  

devise a marketing communication  

strategy/connection around the core components  

of the constellation.  

Instructions  

• Identify the product for which you want to build your constellation.  

• Use SmartArt in either Microsoft Word or PPT to map out your constellation.  

• Notice that 1) you need identify the main (focal) product in the  

constellation and place that product in the middle. Then label all the  

complementary products/services that could be of use to the customer,  

based on what you may already know about them, and 2) you need to  

use arrows to specify the direction of the relationship between the focal  

and complementary products/services.  

• Where appropriate, create communication connections by indicating a  

marketing message and method you would use to communicate to your  

customer in that part of the constellation.  

• Post your completed product constellation with the marketing  

communications connections in the specified area on Canvas.  

• Your final constellation should include a minimum of five  

complementary products/services and a minimum of three marketing  

communications connections.  

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

Develop a strategic plan for Walmart and share it with stakeholders. Create a 11- to 13-slide presentation for key stakeholders to solicit their approval

Develop a strategic plan for Walmart and share it with stakeholders. Create a 11- to 13-slide presentation for key stakeholders to solicit their approval of your strategic plan. Address the following in your presentation:  An introduction with mission and vision statements Core values, ethics, and social responsibility principles Analysis of the company’s: Internal environment

Assessment Details Step 1: Choosing a Company Evaluate Walmart’s sustainable competitive advantage using the SWOT analysis technique. Continue to Step 2:

Assessment Details Step 1: Choosing a Company Evaluate Walmart’s sustainable competitive advantage using the SWOT analysis technique. Continue to Step 2: SWOT Analysis. Step 2: SWOT Analysis Write a 700- to 1000-word modified SWOT analysis that includes the following: An introduction with a detailed description of the company A SWOT analysis diagram that includes

Reflection 3 – Justify an organization’s strategic plan to gain stakeholder support.  This reflection activity is comprised of two sections, collectively

Reflection 3 – Justify an organization’s strategic plan to gain stakeholder support.  This reflection activity is comprised of two sections, collectively totaling a minimum of 500 words. Complete your reflections by responding to all prompts. This competency focuses on the creation of an implementation plan and associated change management. Examining

Reflection 2 – Develop business strategies to create sustainable competitive advantage for Walmart. This reflection activity is comprised of two sections,

Reflection 2 – Develop business strategies to create sustainable competitive advantage for Walmart. This reflection activity is comprised of two sections, collectively totaling a minimum of 500 words. Complete your reflections by responding to all prompts. This competency focuses on external environment scanning and strategic choice and evaluation.  Factors Influencing Strategic

Competency 1: Evaluate sustainable competitive advantages for Walmart through SWOT analyses. This reflection activity is comprised of two sections,

Competency 1: Evaluate sustainable competitive advantages for Walmart through SWOT analyses. This reflection activity is comprised of two sections, collectively totaling a minimum of 500 words. Complete your reflections by responding to all prompts. Strategic Management Process The strategic management process is key to the leadership of a company. Discuss the difference