Both social media and the Internet have changed the way

 

Both social media and the Internet have changed the way that health care organizations market to their target populations. Complete the following:

  • You have been asked by the chief executive officer (CEO) of a local health care organization in your city or town to create a viable social media strategy for the target market. Your strategy should be in the form of a 3-4 page paper, not including title page and reference page.
  • Additionally, he asks that you develop a marketing research tool that will help the organization understand its target market.
  • Use the city data from your Unit 2 Discussion Board assignment to assist you in the creation of the social media strategy.
  • The use of APA Style and at least 3 scholarly references published within the last 5 years is required. 

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